How Many Pages Should My Website Have?

One of the questions I regularly get asked at On The Move Marketing is, “How many pages should my website have?”

There isn't a magic number that works for every business. A small business can absolutely start with a 5-page website, while another business may benefit from 15, 20 or even 50+ pages over time.

However, after building more than 40 websites and seeing how they perform on Google, one thing has become very clear to me: having more high-quality, relevant pages generally creates significantly more opportunities to rank on Google and generate leads.

In particular, creating dedicated pages for each of your main services can make a massive difference to your SEO.

What Pages Does A Basic Business Website Need?

For most small and service-based businesses, there are a few standard pages I'd recommend including.

These usually include:

• Home – An overview of your business, main services, service area and reasons someone should choose you.
• About – Information about the business, owner, team, experience and what makes you different.
• Services – An overview of the different services you provide.
• Gallery – Photos and videos showcasing your previous work.
• Projects – More detailed examples of completed projects, including what was involved and the finished result.
• Contact – Your phone number, email address, enquiry form and other important contact information.

You don't necessarily need every one of these as a separate page. For example, a smaller website might combine the gallery and projects or incorporate some of this information throughout the website.

The bigger question is what you do with your services.

We Recommend Dedicated Pages For Each Main Service

This is one of the biggest things I've learned from building websites and working on SEO campaigns at On The Move Marketing.

Whenever possible, I recommend creating a dedicated page for each important service you want to rank for on Google.

Let's use a builder as an example.

The builder might offer:

• Home Renovations
• Home Extensions
• Kitchen Renovations
• Bathroom Renovations
• Decking
• Carpentry

You could build a 5-page website and put every one of those services onto a single Services page.

There's nothing inherently wrong with doing that, particularly if you're working with a smaller initial budget.

However, from an SEO perspective, we've generally found it much more effective to give the major services their own dedicated pages.

Instead of having a few paragraphs about home renovations, bathroom renovations, extensions and decking competing for space on one page, we can create an entire page around each service.

That gives us considerably more room to explain the service, answer common questions, showcase relevant projects and optimise the page around the searches potential customers are actually making.

More importantly, Google has a highly relevant page it can display for each search.

A Real Example From Two Websites We've Built

This is where things get interesting.

We've been able to see the difference firsthand between smaller websites and larger websites we've built for clients.

Obviously, there are other SEO factors involved, so this isn't a controlled experiment where the number of pages is the only difference.

But the results illustrate something we've repeatedly seen.

Website A – 5 Pages

One website we built had approximately five pages, with the different services combined onto a single Services page.

At the time we compared its performance, it was:

Ranking for around 15 keywords

Generating approximately 7 organic clicks per month

Generating virtually no leads through Google

It was a perfectly good-looking, professional website.

The problem was that there simply weren't many pages for Google to rank.

We were effectively asking a small number of pages to cover everything the business did.

Website B – 15 Pages

Compare that with another service-based website we built with approximately 15 pages.

Instead of relying on one general Services page, this website had dedicated pages targeting the individual services the business wanted to generate work for.

The difference was significant.

This website was:

Ranking for more than 1,500 keywords

Generating 80+ organic clicks per month

Generating approximately 15–20 leads per month

Again, I'm not saying that adding ten pages to any website will automatically take you from zero leads to 20 leads per month.

SEO doesn't work like that.

But after building and monitoring dozens of websites, we've consistently seen that more high-quality, properly targeted pages give Google more opportunities to rank your business.

And more relevant rankings can ultimately mean more traffic and more enquiries.

Why Do More Pages Help SEO?

Think about every page on your website as another opportunity to answer a Google search.

If you're an electrician and your entire website has one Services page, Google has one general page to choose from when someone searches for:

“Electrician Perth”

“Ceiling fan installation Perth”

“Switchboard upgrades Perth”

“LED lighting installation Perth”

“Smoke alarm installation Perth”

“EV charger installation Perth”

Now imagine you have a dedicated, properly optimised page for each of those services.

Someone searching specifically for an EV charger installation can land directly on a page about EV charger installations.

Someone looking for a switchboard upgrade can land directly on your Switchboard Upgrades page.

It's a much more relevant result.

This is one of the main reasons I prefer building websites around specific search intent rather than trying to make one page rank for ten completely different services.

More Pages Doesn't Mean More Fluff

There's an important distinction here.

I'm not recommending creating hundreds of useless pages purely to make your website bigger.

Quality and relevance still matter.

Every page should have a purpose.

If we're creating a dedicated service page, we want it to provide genuinely useful information about that service.

That might include what the service involves, who it's suitable for, your process, relevant projects, FAQs, photos, warranties and reasons someone should choose your business.

The goal isn't simply to make the website bigger.

The goal is to create more useful entry points into your website from Google.

What About Location Pages?

Location pages can be another great way to expand a website and increase the number of searches you're able to target.

For example, a Perth-based business might eventually want dedicated pages targeting individual suburbs or surrounding areas.

However, at On The Move Marketing, I generally don't recommend going crazy with location pages immediately.

I'd rather get your website ranking well for your primary location first.

Build a strong foundation.

Get the homepage and service pages established. Build some authority. Get Google understanding exactly what the business does and where it's based.

Then we can look at expanding.

Once the website is performing well in its main location, adding strategically chosen location pages can create another layer of SEO opportunities.

This is often how websites we work on grow over time.

We might start with 10–15 strong pages and then gradually expand into additional services, locations, projects and useful blog content as the website gains traction.

Should I Start With A 5-Page Or 15-Page Website?

Budget obviously plays a part.

If you're a new business and don't have the budget for a large website, a well-built 5-page website is still far better than having no website at all.

You can always expand it.

But if SEO is a major part of your marketing strategy and you offer multiple services, I'd generally recommend investing in dedicated service pages from the beginning.

That's particularly true in competitive industries.

If the businesses you're competing against have comprehensive websites with dedicated pages for every major service, trying to outrank them with a tiny website can make things more difficult.

This is why we don't decide how many pages a website needs purely based on design.

We look at what the business offers, what people are searching for and what we're trying to rank for.

Your Website Can Grow With Your Business

Another thing business owners sometimes overlook is that your website doesn't need to be finished forever on launch day.

Some of the best-performing websites we've built have continued growing.

We might launch with the core service pages and then add new pages as opportunities appear.

That could mean:

• New service pages
• Location pages
• Project pages
• Blog articles
• Frequently asked questions
• New galleries
• Additional resources

Over time, a website that started with 10 or 15 pages could grow into 30, 50 or even 100+ useful pages.

And every relevant page creates another potential opportunity for someone to discover the business through Google.

So, How Many Pages Should Your Website Have?

There's no perfect number.

For a simple business that mainly needs an online presence, five pages may be enough to get started.

For a service-based business that wants to use SEO as a genuine source of enquiries, I generally recommend going further.

At a minimum, I'd want to look at your main pages — Home, About, Services, Gallery or Projects and Contact — and then consider creating a dedicated page for each major service you want to rank for.

Once those pages are established and the website is gaining traction in its main service area, we can start looking at additional location pages and other opportunities.

After building more than 40 websites at On The Move Marketing, the biggest lesson for me has been that a website shouldn't just be built around how many pages fit within a package. It should be built around what your potential customers are searching for.

I've seen the difference between a 5-page website ranking for around 15 keywords and generating virtually no organic leads, compared with a 15-page website ranking for more than 1,500 keywords and generating 15–20 leads per month.

That's why, when SEO is important, I'd rather give your business 15 strong opportunities to rank than try to make five pages do everything.