How Much Does A Website Cost?

If you’re looking to build a new website for your business, one of the first questions you’ll probably ask is: how much does a website cost? At On The Move Marketing, our website packages start at $1,500 for a 1-page website, $3,500 for a 5-page website, $4,500 for a 10-page website and $5,500 for a 15-page website.

These packages are designed for small and service-based businesses that want more than just a good-looking website. We build websites with SEO, content and lead generation in mind, helping you create a strong online presence from day one.

What’s Included In Our Website Packages?

When comparing website prices, it’s important to look beyond the number of pages. A cheaper website may initially look like a great deal, but you can quickly end up spending considerably more if you need to organise content, SEO, photography, hosting and other services separately.

Our On The Move Marketing website packages include:

• Keyword Research – We research the keywords potential customers are actually searching for and use these to help plan your website and content.
• SEO Optimisation – Your website is built with search engines in mind, including optimised page structures, headings, URLs, SEO titles, meta descriptions and content.
• Professionally Written Content – You don’t have to sit down and write every page yourself. We create professional, SEO-friendly website content for your business.
• Enquiry Form – We include an enquiry form to make it easy for potential customers to contact you directly through your website.
• Google Business Profile Set Up – We can help get your Google Business Profile properly set up so your business has a stronger presence across Google Search and Google Maps.
• Access To Stock Images – Where required, we have access to professional stock photography to help complete the design of your website.
• 12-Months Website Hosting – Your first 12 months of website hosting is included, valued at $550.
• Professional Photography – Professional photography can be included to capture your team, services, vehicles, equipment, projects or business in action.

Our goal is to give you a complete website package rather than handing you an unfinished website and leaving you to organise everything else yourself.

What Impacts The Cost Of A Website?

There isn’t one set price for every website because every business needs something slightly different. A simple website for a local tradesman, for example, is very different from a website for a large business with dozens of services, locations, integrations and advanced functionality.

Here are some of the biggest factors that can affect website development costs.

Number Of Pages

One of the most obvious factors is the number of pages you need.

A small business might only need a homepage, while another business could require individual pages for every service it provides. You may also need an About page, Contact page, Gallery, Projects, FAQs, service area pages or dedicated landing pages.

More pages generally mean more design, development, content writing and SEO work, which is why larger websites cost more to build.

However, having additional pages can also create more opportunities to target specific keywords on Google.

For example, rather than having one page briefly listing five different services, individual service pages allow you to provide much more detailed information about each service while targeting relevant searches.

Custom Website Design

The complexity of the design can also impact the cost of building a website.

Some businesses need a relatively straightforward website with clean layouts, images, content and contact forms. Others may want custom layouts, animations, interactive sections, large project galleries or other unique design elements.

The more customisation and development required, the more time it generally takes to build the website.

That doesn’t necessarily mean your website needs to be complicated. For most service businesses, a clean, professional and easy-to-use website is far more important than adding unnecessary effects.

Booking Systems

If customers need to make appointments or bookings through your website, a booking system may need to be integrated.

The cost and complexity can depend on what you need the booking system to do.

A simple external booking platform may only require us to integrate or link your website to your existing system. More advanced setups might need customers to select services, choose staff members, view availability, make payments, receive confirmation emails or manage their bookings online.

If your business already uses booking software, we can generally look at the platform and determine the best way to incorporate it into your new website.

Online Payments & E-Commerce

Accepting payments online can add another level of functionality.

A service business may simply want customers to pay a deposit when making a booking. An online store, on the other hand, may need product pages, categories, shopping carts, shipping options, payment gateways, order notifications and inventory management.

An e-commerce website will generally cost more than a standard service-based website because there are more components that need to be designed, configured and tested.

Website Content

Content is another major consideration when comparing website quotes.

Some website designers expect you to supply all of your own written content. This can save money initially, but it also means you need to find the time to write every page yourself or hire a separate copywriter.

At On The Move Marketing, professionally written website content is included in our packages.

We combine keyword research with information about your business to create content that explains your services clearly while also giving Google a better understanding of what your business does and where you operate.

Search Engine Optimisation

There is a big difference between simply building a website and building a website with SEO in mind.

A website can look fantastic but still struggle to generate organic traffic if Google can’t properly understand its pages.

SEO considerations during a website build can include keyword research, website structure, page targeting, heading structures, internal linking, SEO titles, meta descriptions, image optimisation and technical elements.

Building these foundations correctly from the beginning can make it considerably easier to grow your website’s visibility in the future.

Photography & Images

Images have a huge impact on the overall appearance of your website.

Stock photography can work well in certain situations, but wherever possible, we prefer businesses to showcase their actual team, projects and services.

Professional photography can instantly make a website feel more trustworthy and personal. This is particularly valuable for trades and service businesses where customers want to see who they are dealing with and the quality of work they can expect.

That’s why professional photography is included with our website packages, along with access to stock photography when additional images are required.

Additional Integrations & Functionality

There are plenty of other features that can affect the final website cost depending on your business.

This might include CRM integrations, live chat, email marketing forms, calculators, quote request forms, social media feeds, customer portals, membership areas, third-party software or other custom functionality.

If you need something outside a standard website build, it’s always worth discussing it before starting the project so it can be properly scoped.

How Much Should You Spend On A Business Website?

Ultimately, the right amount to spend depends on what you need your website to achieve.

If you simply need somewhere for customers to find your contact details, a basic website may be enough. But if you want your website to generate enquiries, rank on Google and become an important part of your marketing strategy, investing in professional design, content and SEO can make a significant difference.

At On The Move Marketing, we specialise in building websites for service-based businesses that are designed to look professional, rank well and turn visitors into enquiries.

With packages starting from $1,500 for a 1-page website through to $5,500 for a 15-page website, we can help you choose a website size that suits your business, budget and long-term marketing goals.

If you’re thinking about building a new website or replacing an outdated one, get in touch with On The Move Marketing today to discuss your business and find the right website package for you.